Upper Deck Heroes

Find the Heroes

12 sets, individually signed and numbered cards. Help the community track them all.

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About these sets
Find the Reggie - 1990 Upper Deck
The original
Heroes cards#1-9 (+ unnumbered header), artwork by Vernon Wells Jr.
Pack insertionHigh Series packs. Odds were not disclosed at release.
AuthenticationSigned copies have a diamond hologram on the back. Unsigned copies have a circular one.
Historical noteThe first pack-inserted autograph in hobby history. Every signed insert card that exists today traces back to this promotion.
Inscriptions already reported
None reported yet.
Jackson signed every 25th card (25, 50, 75, 100 ... 2500, 100 cards total) with "Mr. October." Cards #714, #660, and #573 carry tribute inscriptions for Babe Ruth, Willie Mays, and Harmon Killebrew.
If your card has an inscription, please note it when reporting.
Find the Nolan - 1991 Upper Deck
Low series
Heroes cards#10-18 (+ unnumbered header), artwork by Vernon Wells Jr.
Pack insertionLow Series packs, approx. 1 in 150 boxes.
AuthenticationHand-numbered copies have a diamond hologram on the back. Non-hand-numbered copies have a circular one.
Historical noteRyan threw his 7th no-hitter in May 1991, the same season these were pulled from packs.
Inscriptions already reported
None reported yet.
All cards with serial numbers ending in 00 are expected to say "Strikeout King."
If your card has an inscription, please note it when reporting.
Find the Hank - 1991 Upper Deck
High series
Heroes cards#19-27 (+ unnumbered header), artwork by Vernon Wells Jr.
Pack insertionHigh Series packs, approx. 1 in 150 boxes.
AuthenticationHand-numbered copies have a diamond hologram on the back. Non-hand-numbered copies have a circular one.
Historical noteAaron held the all-time home run record at the time of signing. These were among the most sought-after cards of the era.
Special inscriptions
No systematic pattern has been confirmed. "Hammerin' Hank" has been reported in the broader collector community but no examples have been verified.
If your card has an inscription, please note it when reporting.
Condition note
Aaron signed in blue Sharpie and fading is common. Bold, dark signatures are worth noticeably more. Condition matters more on this card than either of the others.
Understanding the cards

Chase cards, Heroes insert set, and Upper Deck Authenticated (UDA)

The "Find the..." chase cards

Pack-inserted autograph singles. One card per copy, signed by the player, with a unique serial number from 1 to 2,500 written on the card face. Found randomly inside regular Upper Deck packs with no guarantee of pulling one. Before these existed, pack-inserted authentic autographs simply did not exist in the hobby.

Signed:Yes, authentic signatureNumbered:1 to 2,500, hand-written on cardObtained:Randomly from packs
The Heroes insert set

The same packs also contained a 10-card unsigned insert set: 9 numbered cards (8 Vernon Wells Jr. artwork illustrations plus 1 checklist) and 1 unnumbered header card. Seeded roughly 1 per 6 packs, these could be pulled alongside (or instead of) the chase card. Complete sets sold on eBay today are assembled by collectors from individual pack pulls.

Signed:NoNumbered:Not serializedObtained:Randomly from packs
UDA retail products

For Payton, Marino, and Gretzky, the signed card was never in packs. Upper Deck Authenticated sold factory-assembled framed/boxed sets containing the signed checklist card, a matching serial-numbered certificate of authenticity, and a UDA hologram. Numbered to /2,800.

Signed:Yes, with UDA COA and hologramNumbered:1 to 2,800, hand-written on cardObtained:Retail product, not from packs
The artist: The artwork on the Heroes inserts is by Vernon Wells Jr., a former CFL and World League football player who became a sports artist. He is the father of Vernon Wells III, who played outfield for the Toronto Blue Jays and Los Angeles Angels. He also created the artwork for the 1991 Upper Deck Football Heroes (Joe Montana and Joe Namath). The 1991-92 hockey Heroes set (Brett Hull) used artwork by Steve Cusano, not Vernon Wells Jr.

Heroes card numbers vs. serial numbers: The Heroes card numbers (#1-9, #10-18, #19-27, etc.) printed on the insert cards refer to which illustration appears on the card. These are completely different from the hand-written serial number on the autographed chase card. A Heroes insert card numbered #7 and a chase card with serial number #7 are two entirely different items.
The complete "Find the..." program

About the Upper Deck Heroes autograph insert program

Upper Deck launched the pack-inserted autograph format in 1990 with Reggie Jackson. The concept was simple: authentic player signatures, each with a unique serial number from 1 to 2,500, randomly inserted into retail and hobby packs. No collector knew if their pack contained one. The idea was unprecedented and it changed the hobby permanently.

After the success of the 1990 Reggie Jackson insert, Upper Deck expanded the program across multiple sports and years. Each set followed the same format: 10 insert cards (9 numbered: 8 artwork illustrations plus a checklist, and 1 unnumbered header card), with the checklist card also produced as a signed and serial-numbered chase insert. All sets tracked here are part of this same lineage, featuring original artwork by Vernon Wells Jr. for the baseball and football Heroes sets.

In 1992, Upper Deck launched Upper Deck Authenticated (UDA), the first formal in-person authentication system in the sports memorabilia industry. Three Heroes autographs from 1992 onward (Walter Payton, Dan Marino, and Wayne Gretzky) were shifted from pack-inserted chase cards to factory-assembled UDA retail products: framed/boxed sets sold with matching serial-numbered COA cards and UDA holograms. These three sets are numbered to /2,800 rather than /2,500 to account for retail inventory and replacement copies.

Currently tracked on this site

Know of another confirmed autograph insert from this program? Send us feedback.
Frequently asked questions
How do I know if my card is an authentic signed copy?
For pack-inserted sets, signed copies carry a diamond-shaped hologram on the card back; unsigned copies have a circular hologram. For the 1991 Nolan Ryan and Hank Aaron sets specifically, the distinction is between hand-numbered copies (diamond hologram) and non-hand-numbered copies (circular hologram). The same diamond/circular test applies to the football and hockey Heroes pack sets. For the UDA retail sets (Payton, Marino, Gretzky), authentication relies on the COA and UDA hologram instead; see the UDA question below.
How rare are the 'Find the...' chase cards?
Pack-inserted sets have exactly 2,500 individually signed and numbered cards, randomly inserted across an entire year of Upper Deck packs, with estimated pull odds of roughly 1 per 135–150 boxes. The three UDA retail sets (Payton, Marino, Gretzky) are numbered to 2,800 and were sold as factory-assembled boxed sets, not from packs. Across all formats, over 30 years many cards have been lost, damaged, or remain in private collections, making confirmed examples genuinely scarce.
What are the special inscriptions on these cards?
Reggie Jackson wrote "Mr. October" on every 25th card (100 cards total: #25, #50, #75 ... #2500), and tribute inscriptions on #714 (Babe Ruth), #660 (Willie Mays), and #573 (Harmon Killebrew). Nolan Ryan wrote "Strikeout King" on cards with serial numbers ending in 00, and additional milestone inscriptions have been reported on specific serial numbers. Hank Aaron inscriptions have been reported in the broader community but no systematic pattern has been confirmed.
What grades do these cards receive from PSA and BGS?
Graded examples exist across all tracked sets. Centering, surface wear, and autograph boldness are the primary grade factors. Ink fading is common on blue Sharpie signatures (particularly Hank Aaron) and significantly impacts value.
What is the difference between the Heroes card numbers and the serial numbers?
Each set contains 10 cards: 9 numbered cards (8 artwork illustrations plus 1 checklist) and 1 unnumbered header card. The numbered illustration cards are sequential across sets within a sport (e.g. #1–9, #10–18, #19–27 for the baseball sets). These Heroes card numbers are completely different from the hand-written serial number on the autographed chase insert, which runs from 1 to 2,500 (or 1 to 2,800 for UDA retail sets) and identifies that specific signed copy.
Why are the Payton, Marino, and Gretzky cards numbered to /2,800 instead of /2,500?
The original pack-inserted sets were signed in editions of 2,500. When Upper Deck shifted these three sets to UDA retail products, they increased the edition size to 2,800. The additional 300 copies account for retail inventory needs and replacement copies in the boxed set format. The slightly larger print run does have a modest effect on scarcity compared to the /2,500 pack sets.
How do I verify a UDA card (Payton, Marino, or Gretzky) is authentic?
UDA cards were sold in factory-assembled sets with a matching serial-numbered certificate of authenticity (COA) card and a UDA hologram affixed to the signed card. The serial number on the COA must match the number hand-written on the card face. The diamond vs. circular hologram test used for the 1990-91 pack-inserted baseball sets does not apply here. If a UDA card is offered without its original COA and hologram, treat it with caution and seek independent grading from PSA or BGS.
Are dual-signed cards like Bench/Morgan at higher risk of forgery?
Yes. Cards carrying two signatures draw more scrutiny because a legitimate single-signed copy could potentially be altered, and forgers only need one signature to look convincing to a casual eye. For any dual-signature Heroes card, independent grading combined with verification of the appropriate hologram provides the strongest authentication assurance.
How do I submit my card to this tracker?
Click "Submit a Find" on the individual player tracker page. You need a clear close-up photo showing the serial number and a full card face photo. All submissions are manually reviewed before appearing on the tracker.
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